Embedded Payments Consulting
With over five years leading payments at WooCommerce and more than a decade in fintech and partnerships, I offer consulting services focused on embedded payments strategy, operations, and product expansion. I specialize in helping platforms design and scale native payment experiences that drive revenue, increase customer retention, and unlock new growth channels. My work has included launching in-person payments, subscription billing, and capital financing; expanding global payment coverage to 38+ markets; and securing partnerships with industry leaders like Stripe, PayPal, and Apple Pay. Whether you're building from scratch or optimizing an existing stack, I bring hands-on expertise in product-market fit, go-to-market strategy, and operational execution.
Fractional Payments Product Work
I also offer fractional product leadership for payments initiatives, supporting companies that need deep domain expertise without hiring a full-time lead. From shaping product roadmaps and managing cross-functional teams to validating market demand and launching MVPs, I can plug in as an interim product head or strategic advisor. This includes everything from card issuing and embedded lending to monetization strategies and partner integrations—flexible support to help you move fast, reduce risk, and deliver impact.
Building a Payments Business
Beyond product, I help companies build full-stack payments businesses—from defining the commercial model and compliance structure to selecting partners and optimizing unit economics. At WooCommerce, I scaled a greenfield payments product from zero to $10B+ in TPV, expanded to 38 countries in under three years, and led the integration of financial services into the core platform. I know what it takes to turn payments from a feature into a revenue-generating engine—and can help you do the same.